Telemundo’s “Celebrating All That We Are”

Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media platforms, showcasing the dynamic stories and contributions of over 62 million Hispanics nationwide.

“Celebrating All That We Are” (Celebrando Todo Lo Que Somos), shines a vivid spotlight on the diverse and multi-faceted nature of U.S. Hispanics, honoring WHO they are, not just what they are. As the campaign unfolds, it will culminate in a powerful call to action on the network’s social media platforms, inviting Hispanics nationwide to share their personal stories and proudly join in celebrating their heritage. The campaign will also feature social media spots showcasing special appearances by notable Latino figures from the entertainment and news industries, including:

• Actor, author, and “Access Hollywood” host Mario Lopez
• TV personalities including comedian and actor George Lopez and Mayan Lopez from NBC’s “Lopez vs Lopez”
• Cast members Belissa Escobedo and Pablo Castelblanco of NBC’s primetime comedy “Happy’s Place”
• Prominent journalists including Noticias Telemundo news anchors Julio Vaqueiro, Arantxa Loizaga and Vanessa Hauc, MSNBC’s Ana Cabrera, Alicia Menendez and José Díaz-Balart
• The stars of Telemundo’s new primetime series “Sed de Venganza”, Isabella Castillo and Danilo Carrera.
• Latino athletes including US National Team soccer players Alyssa Thompson and Benjamin Cremaschi
• The hosts of various hit Telemundo shows: Chikybombom and Miss Universe 2020 Andrea Meza (“Hoy Día”), Lourdes Stephen and Jessica Carrillo (“Al Rojo Vivo”), Carlos Adyan (“En Casa con Telemundo”) and Giselle Blondet and Myrka Dellanos (“La Mesa Caliente”)
• The campaign will also highlight a message from Academy award-winning actress and Hispanic Heritage Month ally Lupita Nyong’o.

The celebration kicks off on Monday, September 16th, with a vibrant anthem spot airing on NBC’s TODAY and Telemundo’s morning show “Hoy Día,” followed by an NBCUniversal portfolio social media roadblock. Telemundo.com/HerenciaHispana will be the home for all “Celebrating All That We Are” themed content in Spanish and English.

Telemundo Highlights

• Telemundo will spotlight national Hispanic Heritage celebrations through its entertainment and news programming, showcasing the rich contributions, culture, and diversity of the Hispanic community. This includes original digital content series like Como se Dice (‘How do you say that’) featuring beloved talent, as well as digital and social extensions of La Mesa Caliente and Al Rojo Vivo that delve into the Hispanic experience and inspire Latinos.
• Telemundo Deportes shows and digital properties will profile Hispanic American athletes and commemorative games throughout the month including the 2024 ParisOlympics and Premier League.
• In partnership with Axios, Telemundo is co-hosting the third annual Axios Latino Visionarios event celebrating the contributions of Latinos. This year’s event will be held on September 5 in Los Angeles and include deep-dive interviews with prominent Latino newsmakers across entertainment, policy and culture.
• Special celebration with the National Women’s History Museum to celebrate the release of the Celia Cruz commemorative coin.
• Telemundo’s award-winning, corporate social responsibility program El Poder en Ti will curate an exclusive digital series showcasing Hispanic leaders sharing “All that they are”.