Telenovela star’s Honey Nut Cheerios ad campaign doesn’t make truth any sweeter for Latinos

by Jennifer Harris, PhD, MBA, Latina Lista

Obesity continues to hit the Latino community the hardest. Thirty-nine percent of Hispanic adults are overweight compared with 33 percent non-Hispanic whites. As obesity increases, so does the risk for chronic diseases like diabetes and congestive heart failure.

Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos – particularly when the pitch is for unhealthy cereals, fast foods and sugary drinks – poses a significant challenge to reversing this epidemic and the related chronic diseases.

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HispanicCMO.com
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