TeleRevista picks The Group for marketing efforts.
July 24, 2009
Grupo de Entretenimiento Trimarchi (GET), formerly Trimarchi Investments has contracted The Group in an effort to reposition their corporate image and TeleRevista Magazine.
“The Group was selected after a review of agencies turned out that they had the most experience launching brands and they had the most creative solutions to take our brands to the next level”, said Salvatore Trimarchi, GET CEO. The Group ‘s first assignment is to reposition and re-launch TeleRevista, one of GET’s core publications that has been in the market for 17 years.
“We are very excited to be working with GET. From the beginning we clearly understood where they wanted to take the brands and that gave us a great edge over the other shops. With our expertise in re-launching brands and acquisition we should be able to help them through a difficult time for the industry, but more importantly provide audiences with much better products”, said Cristina Pinero, Principal and Creative Director at The Group.
