TELETON selects vrtccom.

Eduardo Torres, President and co-founder of vrtccom, feels very fortunate regarding this decision and also to collaborate with this cause which has enabled thousands of kids with incapacities to thrive.

Torres explains in detail: “ when we were invited to pitch, we felt so enthusiastic to participate in a cause so human and also for the challenge to send a message to move the Hispanic community towards uniting with such a noble entity. Especially due to the difficult economic situation that surrounds us”.

Since it’s first transmission in Mexico, the TELETON has accomplished to collect an unprecedented quantity year after year, which has made possible the foundation of eleven rehabilitation centers in different regions of the Mexican republic. For these reasons, and due to its identification with the Hispanic community and its extraordinary solidarity with these causes that TELETON MEXAMERICA has decided to continue this successful event in the United States.

The agency’s involvement will include strategic planning, developing and producing ads, collateral materials and the development of an on-line site.