Televisa and Nexos Worldwide offer Gateway to Mexico’s Rising Purchasing Power

Televisa, in collaboration with Nexos Worldwide, has assembled a team of professionals that will help U.S. marketers reach consumers in Mexico.

“Through our multiplatform offerings and in-house production capabilities, Televisa delivers precision audience targeting with more reach and engagement opportunities than any other media company in Mexico”

“Through our multiplatform offerings and in-house production capabilities, Televisa delivers precision audience targeting with more reach and engagement opportunities than any other media company in Mexico,” said Ricardo Pérez Teuffer, Vice-President of Sales for Televisa.

In collaboration with U.S.-based Nexos Worldwide, businesses here can now easily tap into the Mexican consumer market through all of Televisa’s marketing channels. The Nexos Worldwide team is made up of seasoned marketing, advertising, media and promotion professionals that will help U.S. marketers and their agencies understand how to approach the market and navigate the nuances of marketing in Mexico.

“We know that U.S. marketers are always looking to open up new markets and they have identified the young, growing consumer base in Mexico as a region with tremendous upside,” said Tania Edvabny, General Manager, Nexos Worldwide. “We want to let marketers know that Mexico is in play and that our team understands its many moving parts. It can be a little daunting trying to figure out how to work in Mexico.”