Televisa launches myautomovil.com

Televisa Publishing & Digital and Motorpress announced the launch of MyAutomovil.com, a Spanish-language automotive Web-site geared towards US Hispanics. The Web-site leverages Motorpress’ global leadership in the production of automotive content and Televisa’s expertise in producing Spanish-language editorial content.

MyAutomovil delivers Hispanics access to deep, rich, exclusive automotive content tailored to makes and models relevant to the US Market. The Web-site features new model line-ups, test-drives, reviews, auto-show coverage, and photo galleries. The content is produced by a dedicated Hispanic editorial team and is transmitted embodying the culture, passion and spirit of Latinos. The site will serve as the auto channel for Esmas.com, Televisa’s portal. Site visitors will be channeled into MyAutomovil to quickly build audience and usership.

“Motorpress uses a state-of-the art test drive process and Televisa intimately connects with Hispanics. Harnessing this editorial advantage, MyAutomovil will serve Hispanic auto-enthusiasts by maintaining our parent company’s rich tradition of delivering high-quality Spanish-language auto content”, stated José Carlos De Mier, Managing Director- US and Latin America, Motorpress Televisa.

“Top automakers recognize the importance of the Hispanic youth market as they represent the holy grail of advertising: life-time loyal customers and repeat buyers. MyAutomovil delivers new Web 2.0 technologies with professional auto journalism to Generation Y Hispanics and offers OEM’s a compelling advertising opportunity to reach them”, says Jacques Hart, Commercial Director-Digital, Televisa Publishing & Digital.

“We are proud to connect with Hispanic auto enthusiast in a culturally relevant way. MyAutomovil positions its automotive content through the lens of Hispanic culture, while maintaining a high level of editorial integrity,” Javier Fueyo, Content Automotive Editor, MyAutomovil.com, Motorpress Televisa.