“Noche de Moda” featured four distinct lounges to bring to life its flagship Hispanic publications with haute couture fashions and celebrity appearances
Televisa Publishing + Digital debuted its first ever Upfront Presentation, “Noche de Moda.” The 2013-2014 upfront was a star-studded night of fashion and glamour with four separate lounges for the top media titles in the U.S. Hispanic market: Vanidades, Cosmopolitan en Español, TVyNovelas and PODER Hispanic. Televisa Publishing +Digital is the print division of Grupo Televisa.
Televisa Publishing + Digital showcased its multi-platform opportunities to VIP guests—including advertisers and media—on Wednesday, May 15 at Guastavino’s in New York City. Guests were treated to a cocktail reception at 6:30 p.m., followed by a private fashion show of Isabel Toledo’s “Retrospective” collection at 8:45 p.m.
Welcoming guests and delivering opening remarks for the publishing powerhouse was General Manager Sergio Carrera, and International Sales Director Madelin Bosakewich, of Televisa Publishing + Digital.
The four lounges brought to life the editorial calendars for the 2013-2014 advertising season, including:
• Vanidades: Actress Debi Mazar introduced the exclusive fashion showcase with critically-acclaimed Cuban-American designer Isabel Toledo, with shoes by Edmundo Castillo, hair design by Orlando Pita and featuring art by Ruben Toledo. Both, Isabel and Ruben Toledo, Castillo and Pita are winners of the Vanidades Icons of Style Awards, bestowed on them for their talent and professional excellence in the world of fashion.
• Cosmopolitan en Español: Designer to the stars Nicolas Felizola had his haute couture Maria Felix collection on display, paying homage to Hollywood’s Golden Age of cinema.
• TVyNovelas: VIP meet-and-greet with four of its celebrity muses from the “Divinas y Humanas” issue, including Lili Estefan, Gaby Espino, Eiza González and Lupita Jones.
• PODER Hispanic: Al fresco cigar lounge.
Other big names in the entertainment industry who were in attendance for the unprecedented upfront presentation were: Nina Garcia, Creative Director of Marie Claire Magazine and Project Runway judge; Giselle Blondet, Univision television personality; Bill Cunningham, distinguished fashion photographer; Maribel Guardia, actress; Sebastian Rulli, actor and model; and Marjorie de Sousa, actress and model.
“While upfronts have traditionally been for television networks, we feel our resounding dominance within the Hispanic market warrant us highlighting our influential advertising potential to marketers,” said Sergio Carrera, General Manager of Televisa Publishing + Digital.
Televisa’s media footprint in every Spanish-language market around the globe gives it broad appeal and significant clout among Latin American and Hispanic audiences. The media empire also boasts digital, social media and mobile solutions that help advertisers go beyond reaching key audiences and engage with them as part of an integrated communications strategy.
With more than 100 titles published, Televisa Publishing + Digital reaches every demographic with content for all segments of the rapidly-expanding Latino population. In the U.S., Televisa is also celebrated as the premier go-to guide for today’s discerning Hispanic women. From exclusive interviews of icons in fashion, culture and entertainment news, sophisticated women the world over trust the iconic media properties to set the tone and stage for the latest trends and big ideas.
“We wanted to unveil our publishing capabilities and make solid circulation forecasts for our trusted media partners all while in a face-to-face setting,” said Madelin Bosakewich, U.S. and International Sales Director. “We aim to deliver unparalleled multi-platform and interactive opportunities through the content preferences of our Hispanic readers and users.”
During “Noche de Moda” advertising executives had an opportunity to get a behind-the-scenes glimpse of the newest trends for the 2013-2014 season, as Televisa Publishing + Digital set the stage for the booming $1 trillion Hispanic market.