TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
November 2, 2022
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
In REGGAETOONS, a gleeful magical jungle creature unlocks the musical talents of three unlikely eight-year-old kids who gradually bond as friends through music while cooperating to protect their magical pal and the jungle he comes from. Set in a fictional hybrid of Puerto Rico and Colombia, the series celebrates the Hispanic identity through the cultural lens of Reggaeton music.
“ViX offers the best selection of Spanish-language children’s content in one place. With the addition of REGGAETOONS, we’re doubling down on our commitment to offering in-language, in-culture entertaining content for kids of all ages and the whole family,” said Bilai Joa Silar, senior vice president of OTT Content at TelevisaUnivision.
“My experience at ZAG taught me the importance of telling timeless stories and how to architect original IP for franchise success. That is what we aim to do with REGGAETOONS, redefine the kid’s music genre with empowering and aspirational values.” said Kevin Marciano, founder of MMG and former producer at ZAG on series such as “Miraculous,” “Power Players,” and “Zak Storm.”
Executive producing and curating all music for the project is Fabio Acosta and his management company Vibras Lab, which represents artists such as J Balvin, Karol G, Sky Rompiendo and many more. Acosta has been named Billboard Top 100 Latin Power Player year after year because of his impact on the genre and music industry. “When we were approached about REGGAETOONS, I knew we had to do it. To be able to create Reggaeton music that kids and parents can watch, listen to, dance to, and be inspired by is an exciting opportunity for us,” said Fabio Acosta.
Producing alongside Marciano and Acosta are Stephen Davis (Transformers, Power Rangers) and Will Davis (Astronauts) through their production banner, Still Pictures.
