TelevisaUnivision announces U.S. partnership for FIFA Club World Cup 2025

DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.

Under the terms of this partnership, 18 matches of the FIFA Club World Cup 2025 will be available for fans to watch in Spanish on TelevisaUnivision’s leading U.S. networks Univision, UníMas and TUDN.

Bringing together two of the top production teams in global soccer coverage, DAZN and TelevisaUnivision will jointly produce an extensive slate of programming surrounding the matches, including co-branded studio shows, and work closely together on a promotional and marketing strategy that will maximize reach of the tournament to millions of soccer fans in the U.S.

In addition, TelevisaUnivision will lead efforts to bring the full scope of Spanish-language ad inventory for the FIFA Club World Cup 2025 to market for advertisers, enabling marketers to tap into its full suite of capabilities for an unparalleled proposition to drive engagement with fans through sponsorships, live activations, branded content, social integrations and more.

Kicking off on Saturday, June 14 at Hard Rock Stadium in Miami, the FIFA World Cup 2025 will bring together 32 leading soccer clubs from 20 different countries around the world for matches to be played in 12 venues across the U.S., culminating with the final at MetLife Stadium in East Rutherford on Sunday, July 13.

Shay Segev, DAZN Group CEO, said: “DAZN’s wide-ranging partnership with TelevisaUnivision is an important part of our distribution strategy for the FIFA Club World Cup 2025, and will ensure that every soccer fan in the U.S. can watch the tournament how they want. As well as delivering top-quality programming, we look forward to collaborating on marketing and ad sales, creating an unparalleled offering for brands and audiences alike.”

Olek Loewenstein, President of Global Sports at TelevisaUnivision, said: “TelevisaUnivision is committed to serving our audience with the best futbol action. We’re excited to partner with DAZN to bring the FIFA Club World Cup 2025, featuring some of the greatest clubs and players in the world, to millions of Spanish-speaking fans across the country. As soccer continues to build significant momentum in the U.S., brands will have a unique opportunity to tap into the passion of this sport, bridging sports and culture together to engage with Hispanic consumers.”

As the global home of soccer, DAZN is home of the FIFA Club World Cup, broadcasting all 63 matches in multiple languages on a free-to-air basis. DAZN has an extensive offering across many of its markets, which includes domestic and international rights for top-flight European leagues, such as Serie A, LALIGA, Bundesliga and Ligue 1. DAZN also broadcasts international soccer competitions, such as the UEFA Champions League, as well as offering a wide range of premium, live and on-demand, content across other properties, such as the NFL, Formula 1, FIBA, and many others.

This partnership for the FIFA Club World Cup is a first step in a broader relationship between TelevisaUnivision and DAZN, which will include partnering on rights distribution including DAZN’s sublicensing of key sports content for 2025 and beyond.