TelevisaUnivision selects Nielsen ONE for cross-platform measurement

Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December. As part of the new agreement which commences in January 2023, TelevisaUnivision will utilize the full suite of solutions under Nielsen ONE, along with Nielsen Marketing Cloud, and Gracenote’s Advanced Discovery suite. The deal enables both measurement and advanced planning across TelevisaUnivision’s national, digital, local and audio affiliates as well as its streaming service, ViX.

“It’s an honor to be working with TelevisaUnivision as they continue their transformation. As an early adopter of Nielsen ONE, we are excited for TelevisaUnivision to truly unlock the power of representative, cross-media measurement and optimization with advanced audiences to support their growth,” said David Kenny, CEO of Nielsen. “We’re committed to delivering solutions that provide a consistent, comparable and deduplicated view into audience and content consumption, with inclusion and representation at its core.”

“As the leading Spanish-language media and content company in the world, we’re focused on unlocking more value for brands to reach, engage and delight our Spanish-speaking audiences across our streaming, digital, and linear TV offerings,” said Wade Davis, CEO of TelevisaUnivision. “Nielsen has long been a trusted source of audience measurement and continues to innovate as the industry evolves. As we continue to expand our portfolio across platforms and new geographies, we’re excited to work with Nielsen to help build the next generation of media measurement that is representative of audiences everywhere.”