TelevisaUnivision sells Under Performing / Non Core radio station assets to Latino Media Network
June 7, 2022
Latino Media Network (LMN) announced the acquisition of certain radio stations that Televisa Univision had for sale for over a year, in their pursuit of shedding Under Performing or Non-Core assets in their radio division.
The stations being Purchased by LMN are:
- Los Angeles – KTNQ-AM 1020
- New York – WADO-AM 1280
- Miami – WAQI-AM 710; WQBA-AM 1140
- Houston – KLAT-AM 1010
- Chicago – WRTO-AM 1200
- Dallas – KFLC-AM 1270; KFZO-FM 99.1
- San Antonio – KXTN-AM 1350
- McAllen – KGBT-AM 1530; KGBT-FM 98.5; KBTQ-FM 96.1
- Fresno – KOND-FM 107.5; KRDA-FM 92.1; KLLE-FM 107.9
- Las Vegas – KLSQ-AM 870; KISF-FM 103.5; KRGT-FM 99.3
TelevisaUnivision is concluding radio station ownership in Las Vegas, Fresno, and the Rio Grande Valley, but continues to operate in the above markets, see below:
TelevisaUnivision will retain ownership of the following properties:
- Los Angeles – KLVE-FM 107.5, KSCA-FM 101.9, KRCD-FM 103.9 and KRCV-FM 98.3
- New York – WXNY-FM 96.3
- Miami – WRTO-FM 98.3 & WAMR-FM 107.5
- Houston – KAMA-FM 104.9, KLTN-FM 102.9, KOVE-FM 106.5 and KQBU-FM 93.3
- Chicago – WOJO-FM 105.1, WPPN-FM 106.7 and WVIV-FM 93.5
- Dallas – KDXX-FM 107.9, KESS-FM 107.1 and KLNO-FM 94.1
- San Antonio – KVBH-FM 107.5, KMYO-FM 95.1, KROM-FM 92.9 and KBBT-FM 98.5
- TelevisaUnivision radio properties in Phoenix, San Diego, San Francisco, and Austin are also being retained by the company.
From a profit & loss standpoint, this should improve Univision Radio’s financial performance. reducing the number of radio stations from 57 to 35.
Industry insiders speculate that to achieve listening critical mass and garner major ad sales, Latino Media Network (LMN) will need to attract most of their sales from minority owner & operated ad dollars buys and compete against very high rated powerhouse Hispanic focused radio stations in all of their markets. In essence, it will be a herculean tasks to compete in the very competitive Hispanic Radio business and be lucrative.
