TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront

TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.

Donna Speciale, President of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of the vibrant and passionate audience the company exclusively serves.

“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here.” Speciale said. “Nobody has the size, scope and sophistication like TelevisaUnivision. We are a massive culture platform encompassing thousands of consumer touchpoints – a cross-screen juggernaut with four leading networks, the top Spanish-language streamer, an enormous social audience, 300 radio and local stations – and the home of soccer, music, entertainment, and news for Latinos. Our culture platform is your critical agent for growth, and we are your culture partner – the bridge connecting you to the most coveted consumer base in the country.”

Pierluigi Gazzolo, Chief Executive Officer of ViX, the largest global Spanish-language streaming service, took the stage and punctuated ViX’s momentum and growth, as the streaming service hits 50 million monthly active users, globally, with 70% growth in the U.S. year over year.

Gazzolo announced that ViX’s new ad-supported premium tier will be available starting Wednesday, May 15, and showcased an expanded suite of ad formats, including contextual and interactive capabilities as well as commerce and social. Gazzolo was joined by Emmy-nominated Mexican producer Juanpa Zurita to announce ViX’s first-look deal with his company, ARCO Entertainment.
Ignacio Meyer, President of Univision Networks Group, reinforced the breadth of live content offerings across the company’s portfolio spanning news, sports and entertainment.

“Cultural passion and pride runs deeply in our veins, and our content ecosystem ensures that no matter the genre or the screen, we are the destination for Hispanics,” Meyer said. “We continue to be the definitive leader. Univision, our flagship network, has outpaced our competition for 32 years straight. The biggest differentiator is our live programming – we have more live hours of programming than any other network, and it’s all original. We’re bringing families together for the biggest culture-defining entertainment.”

Meyer was joined on stage by Latin superstar Shakira, who announced that her new single “Puntería” will be the official song of TelevisaUnivision’s coverage of the CONMEBOL Copa America 2024. Meyer also announced Hyundai as the Official Automotive Partner of Liga MX in the U.S., the latest partner to join the growing roster of official Liga MX sponsors that the company has secured through its landmark commercial partnership with the Mexican soccer league.

Speciale reinforced the company’s suite of sophisticated capabilities, from its massive creators practice through Así Studios and its Household Graph, which covers nearly 100% of Spanish-speaking households in the U.S. and has been activated by over 250 brands in the last year.

Additionally, she affirmed the company’s leadership position as the home of Latin music with the launch of Sistema Uforia, a new always-on capability for brands to plug into the company’s 500+ music touchpoints spanning its music portfolio – including three new opportunities for brands in 2024-2025:

• Lo Nuestro Fest: A three-day festival of Latin Culture in Miami, headlined by Premio Lo Nuestro, the longest running Spanish-language music award show, in February 2025.
• Casa Creator: The largest gathering of Latin creators ever, in conjunction with the company’s youth music awards show Premios Juventud in the summer of 2025
• A new artist discovery arm, connecting brands to rising musicians and culture makers as they begin their ascents to stardom, leveraging the company’s proven ability to give a launchpad to the biggest stars of tomorrow.

2024-25 Content Announcements

Series on Univision

La Historia de Juana
Captivating audiences with its unique premise of an accidental insemination, this story found success in its English-language adaptation (“Jane the Virgin”). A fresh and unconventional romantic comedy, it delves into the dynamics of social class. The protagonist, unknowingly working for her baby’s father, falls in love with him, sparking a series of hilarious and dramatic consequences.

Papás Por Conveniencia
Single father Tino, struggling with unemployment and a disabled child, reunites with his successful ex-flame Aidé at their high school reunion. He lies about his situation, but a shocking truth emerges – he’s the father of her unruly twins. Despite his deception, Aidé, facing her own child-rearing crisis, recognizes his fatherly qualities and offers him a nanny job and a place to stay. This disrupts her family dynamic, but Tino sees it as a chance to rebuild his life.

El Precio de Amarte (working title)
This captivating series tells the story of a man forced from his home and family as a child. Upon returning years later, his quest for truth and justice is sidetracked by a passionate love affair. Filled with action, intrigue, and unexpected twists, this saga promises a thrilling journey through generations, marked by love and tragedy.

¿Quién es la Mascara?
The hit singing competition guessing game has returned. Here, the performers are celebrities who deliver incredible performances while wearing elaborate head to toe costumes that conceal their identities from the audience, the judges, and other contestants. A star-studded panel of investigators will work together to uncover the identity of the masked celebrities. Throughout the show, the panel of investigators will welcome special guests who will join them in their difficult task.

Deal or No Deal Island (working title)
In a new twist on the classic game show, 13 contestants travel to the banker’s private island, where they compete in daring challenges to find hidden briefcases worth over $200 million. Then, a player is selected to face the banker in a game of “Deal or No Deal,” where they bank some cash for the group pot, hoping to make a good deal and avoid being eliminated from the competition. In the end, only one contestant will outplay the others and finally beat the banker for a shot at winning the ultimate prize.

Series on UNIMÁS

Vence a las Estrellas
“Vence a las Estrellas” is a nightly game show where challengers compete against a team of celebrities for a briefcase containing $3,000 dollars. If the challengers win, they take the money. If the celebrities win, the money stays in the pot and increases for the next episode. The show is hosted by the charismatic duo Marisol González and Poncho de Nigris, who bring humor and excitement to every episode.

Enamorándonos
Hosted by Ana Patricia Gámez and Rafael Araneda, “Enamorándonos,” a reality-style program dedicated to finding true love, in which the public will be put in the front row to observe how love is born between 24 candidates of all ages.

Soltero Cotizado
“Soltero Cotizado” is a dramatic reality show where Mexico’s heartthrob, Nicola Porcella, seeks love amidst a group of women. The twist: only some are genuinely looking for love (“Romanticas”), while others (“Embusteras”) are vying for a cash prize. Through daily challenges and dates, Nicola navigates a web of truth and deception to find his true love and avoid being played.

Series on ViX

Chiquis Sin Filtro
As never before, Chiquis will open her heart and reveal her most intimate story. We will learn in depth all about her past, touching on painful topics that she had wanted to keep silent about. She will also share the most exciting moments of her career to date. Each episode will have a lot of fun, tears and strong emotions of her day-to-day life. We will see Chiquis unfiltered from her home in Los Angeles and every step of her U.S. and Mexico tour, her family time, and the thousands of things she has to deal with every day that no one imagines, including how she deals with family conflicts and the challenges of being the older sister. In addition, this docuseries will show step by step all the preparations for her wedding and the final episode will reveal how Chiquis fulfills two important goals in her personal life and professional career. Production: JK MEDIA GROUP and Busy Bee Productions.

Arcadia
A man flees from a shattered love and violent past. Under a false identity, he settles with his son in Arcadia, a paradisiacal town in the Canary Islands. After years of tranquility and anonymity, someone recognizes him, putting his family and the life he has built in danger. To protect his paradise, he will have to confront what he fears the most: the demons within himself. But love, like destiny, is capricious, and it will cross his path again in the darkest moment.

LIVE ENTERTAINMENT ACROSS PLATFORMS

Premio Lo Nuestro
Premio Lo Nuestro is the longest-running Spanish-language Latin music awards show in U.S. television history. The annual awards show recognizes those artists who drive tradition and legacy with their trajectory in Latin Music. Nominations are based on Uforia airplay, as well as streaming data, and the assessment of a committee consisting of music and entertainment industry experts. Winners are determined by popular vote.

Premios Juventud
Premios Juventud recognizes the youth leading the change in music, culture, and the world across several pop culture categories covering social media, music, and everything in between. With a unique DNA, Premios Juventud is more than a summertime celebration of what’s trending with Hispanic youth, the annual awards show honors the Youth and artists that make a difference in their communities by giving back.

25th Annual Latin GRAMMYs®
Internationally recognized as The Biggest Night in Latin Music ®, the Latin GRAMMY Awards are the preeminent international honor and the only peer-selected award celebrating excellence in Latin music worldwide, recognizing brilliance in the recording arts and sciences.