TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers

TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language. The championship game featuring the Kansas City Chiefs’ victory over the San Francisco 49ers made history becoming the longest Super Bowl game by a margin of 10 min 59 seconds. TelevisaUnivision’s United States production of Super Bowl LVIII was a part of a total audience delivery of 123.4 million average viewers across all platforms, including Univision, ViX, Univision NOW, Univision.com, CBS Television Network, Paramount+, Nickelodeon, CBS Sports, and NFL digital properties.

RECORDING BREAKING SPANISH-LANGUAGE VIEWERSHIP

• Super Bowl LVIII is the #1 rated Super Bowl ever in Spanish-Language averaging 2.3 million viewers across all platforms, up +160% vs. last year’s game on FOX Deportes and +20% above Telemundo’s 2022 Super Bowl which was the previous record.
• The game peaked with 2.66 million viewers between 8:30 p.m. and 8:45 p.m. ET featuring the Apple Music Super Bowl LVIII Halftime Show, among Persons 2+.
• Super Bowl LVIII broke streaming audience and consumption records and is now the most-streamed live sporting event ever on ViX in the United States

EVENT HIGHLIGHTS

• Super Bowl LVIII’s championship game made UNIVISION the No. 1 Spanish-language network during the televised game window from 6:40 p.m. to 10:46 p.m. ET, across all United States time zones.
• On February 11th, 2024, Super Bowl LVIII 2024 on UNIVISION delivered the highest total social interactions of any Spanish-Language network telecast of Super Bowl ever with 57.2M total interactions across Facebook, Instagram, Twitter & YouTube.
• More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% versus last year’s Super Bowl (183.6 million).