Television Dominicana selects The Creative Capital to lead outdoor promotion in NYC.
October 30, 2011
New York Television Dominicana has selected The Creative Capital to lead outdoor promotion. The campaign focuses on promoting the games from the Dominican Professional Baseball League which Television Dominicana recently acquired the rights to broadcast. The agency has been assigned creative production and media selection and execution.
It is the first campaign of such a magnitude for Television Dominicana, a nationally broadcasted channel in the US. The MLB equivalent for the Dominican population represents a faithful fan base affecting an estimated 3 million Dominicans residing in the US, with the majority in New York City.
The advertising elements include out of home: bus shelter ads and phone kiosks and grassroots: direct mail marketing, poster signage throughout the city and speaking engagements. The agency looks forward to gaining exposure and set a footprint in the advertising industry and encourage new businesses that normally would not take on marketing at that scale to do so.
