Tequila 100 Años honors the top Mexican performers of all time.

Inspired by 2008’s photo exhibit of Mexico’s greatest musical artists, Tequila 100 Años and Los Rieleros del Norte partner to create the “100 Years of Mexican Music – Tribute Series.”

Latinos will enjoy the first series of live performances that pay homage to Mexico’s vibrant Norteno musical tradition. The tour, making stops nationwide, will be both a tribute to established artists as well as a platform for new local artists. Tequila 100 Años and Los Rieleros del Norte have added to the tribute series’ excitement by handpicking the tribute bands through a carefully implemented selection process to present them to audiences as the new voices of regional Mexican
music in their respective cities.

“We are excited to have partnered with Los Rieleros del Norte to continue creating nostalgia and pride with the “100 Years of Mexican Music – Tribute Series,” an initiative that brings to life the voices that represent the immense richness of Mexican culture while providing a visibility and growth opportunity for new upcoming Mexican talent,” says Antonio Portillo, senior brand manager for Tequila 100 Años. “We are proud to offer to Latinos and the overall community in the U.S., this rich experience that advances the values of our culture and allow audiences to learn more about the artists that left a footprint in Mexico’s music history and those that will make their footprint today.”