Terra annouces new Team Member

Terra announced new additions to its U.S. operations team. Emilia Peña has been appointed Director of Sales while Luciano Islas joins as Senior Programmatic Sales Manager in the U.S. Liz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years building a strong sales team, will move on to pursue a new opportunity.  

Peña, a Latin media expert, assumes her role effective immediately, bringing 18 years of  experience with past executive roles at organizations including MTV, A&E, USA Networks and Telemundo.

Expansion of the programmatic team in the U.S. includes Islas who is taking the role of Senior Programmatic Sales Manager and moving to Miami after managing this unit remotely from Mexico City. Jose Albuquerque is also joining the programmatic team after working at Terra Brazil. Programmatic has become an integral part of Terra’s strategy in the U.S. and Latin America.

“This is an exciting time for us at Terra, in that we welcome with open arms the talented Emilia Peña to our growing team, and look forward to the great initiatives both she and the programmatic team will lead in 2014 and beyond,” said Gerardo Adame, General Manager for Terra in North America. “We thank Liz for her significant contributions to our company, appreciate her assistance in making this a smooth transition and wish her the best in her future endeavor.”

As the new Director of Sales for Terra in the U.S., Peña will be in charge of commercial opportunities for Terra at the pan-regional level, including U.S. Hispanics and Latin America, from Miami.