Terra announce Video Distribution and Revenue Sharing Partnership.

Terra announced an agreement with Que Pasa. The revenue and content sharing agreement will expand programming and reach to the Hispanic consumer through social media. It will also provide advertisers with new integrated opportunities to connect with this growing and desirable target group.
 
The deal includes the incorporation of Terra TV into Quepasa’s video platform to offer consumers exclusive News, Sports and Entertainment content. It will also allow Terra to monetize Quepasa’s social media platforms as well as Quepasa’s proprietary social media Quepasa Contests technology. The Quepasa Contests technology offers a unique social media tool which engages the Hispanic consumer via a social media widget while tying in relevant Terra content and brand integration from advertisers. Leveraging both the Terra and Quepasa platforms and the audience will maximize advertisers’ reach with true all digital integrated campaign opportunities.
 
The partnership will kick off in August with a consumer promotion for the XVI Pan American Games that will be held in Guadalajara starting on October 14, for which Terra has the exclusive online distribution rights. The contest for the most important sports event of the Americas will consist of weekly sweepstakes to include jerseys and the opportunity to win a trip to Guadalajara to watch the games live. Additionally hundreds of hours of original sports coverage will be available on Terra TV at Quepasa.com.
 
“With this partnership we further expand distribution of our thriving video platform Terra TV, by making it available to Quepasa.com users. Additionally, the Quepasa Contests technology provides our advertiser partners with innovative alternatives to engage the online Hispanic consumer through social media, games, product integrations and other 360 opportunities,” said Fernando Rodriguez, CEO of Terra USA.