Terra launches Branding Campaign.

Terra announced the launch of a branding campaign focused on four key markets; Los Angeles, Dallas, New York and Miami. The campaign focuses on Terra’s four pillars of content: Music/Entertainment, Terra TV as well as News and Sports. The campaign was created by Alma DDB in Miami and the media is being placed by Mindshare in Miami. The current media plan includes out of home, digital and radio in each of the markets and television will be added in the coming weeks.

Jorge Mercado, Director of Marketing for Terra.com said, “We have added a tremendous amount of new original content especially in the Music and Entertainment channels with exclusive videos, interviews and much more. The efforts of this campaign are two-fold”. “Our goal is to reach out to the Hispanic consumer so they can begin enjoying and experiencing the new Terra as well as demonstrating our commitment to our loyal user and advertiser base,” added Mercado.