Terra Networks and V-me create sales and content alliance.

Terra Networks and V-me have formed a broad and innovative strategic partnership. In this unique alliance, two world-class media entities join forces for online sponsorship sales, shared content, cross-platform promotion, and the creation of packages targeting V-me’s quality Hispanic demographics. In addition to representing V-me in its online sales efforts, Terra.com is also providing a wide range of operational and support services including inventory and campaign management for http://www.v-me.tv/> .

Through the alliance, the sales teams for V-me and Terra.com will create and offer new options for national clients looking to connect to U.S. Hispanics in a high-quality, uncluttered, interactive environment. The national sales effort is jointly led by V-me’s Michael Ginn, senior vice president, sponsorship and sales and Terra.com’s Michele Azan, vice president of sales and business development, who will work closely with V-me and Terra’s programming, marketing and online teams to craft compelling and impactful packages.

“The relationship that we have established with V-me provides a unique win-win situation. The strengths and growth opportunities that both Terra.com and V-me have as separate entities become magnified when we work together,” stated Michele Azan of Terra Networks. “This is a perfect marriage of online/offline content integration and provides increased opportunities for future TV-Web partnerships.”

V-me and Terra.com will integrate online content to reflect and enhance V-me’s lifestyle, current affairs and entertainment offer, as well as develop and offer community-enhancing tools and resources for a U.S. Hispanic audience hungry for more quality options.

“V-me is building a new national Hispanic media presence in partnership with world-class brands like Terra.com., who share our mission to reach consumers with quality TV and web content, educational programs, and events,” said John Begert, V-me’s chief marketing and branding officer. “Combining Terra.com’s reach and expertise with V-me’s innovative online presence and a TV universe approaching 30 million homes, takes our offer to a whole new level.”