Terra Networks announces behavioral targeting capabilities.

Terra.com has selected Revenue Science to provide behavioral targeting across its network. Revenue Science’s superior technology provides Terra.com a new offering to help advertisers reach their target audiences more effectively and efficiently.

“We selected Revenue Science because of its ability to deliver its sophisticated technology and services to our US Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean and Spain,” stated Fernando Rodriguez, CEO of Terra. “Behavioral targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services.”

Recent studies indicate that the majority of marketers are increasingly using behavioral targeting as a way to accurately target distinct consumer groups Fifty-two percent of U.S. marketers are already using behavioral targeting; 17 percent are pilot testing it; and 31 percent expect to begin behavioral targeting by year end.[1]

Behavioral targeting is a customized targeting solution for advertisers to reach valuable audience segments on Terra. These segments range from automotive enthusiasts, men, women and youth, as well as frequent, premium visitors to Health and Personal Finance sections of the site.

“Being selected by Terra Networks, one of the world’s largest electronic media companies, is a great validation of Revenue Science’s industry leadership, as well as our role in driving international adoption of behavioral targeting,” said Brad Hefta-Gaub senior vice president of media operations for Revenue Science. “We are confident that our ability to deliver the most sophisticated targeting available in both Spanish and English will enable Terra to offer its advertisers great new opportunities to reach their audiences.”