Terra Networks travel channel relaunch.
June 23, 2007
Terra Networks announced the launch of the redesigned Turismo (Travel) Channel. With an increase in U.S. Hispanics utilizing the Internet to book trips online, Terra’s new Travel channel http://www.terra.com/travel/>.
“Given the propensity for Hispanics to travel, both domestically and internationally, for leisure and to maintain close ties with family and friends as well as the above average household income of the Hispanic Internet user, it’s not surprising that travel marketers are targeting Hispanic consumers online,” said Fernando Rodriguez, CEO of Terra Networks.
