Terra re-launches in the US Hispanic market with ALMA DDB.
October 5, 2007
Terra has assigned all creative responsibilities for the US Hispanic market to Alma DDB. The agency has the huge responsibility to re-launch the portal’s US Hispanic communication.
“The agency has been selected based on its impressive creative executions, knowledge of the Hispanic market and outside of the box thinking approach”, said Fernando Rodriguez, Terra Networks USA CEO.
“It’s quite an honor to be working for an advertiser that’s so committed to the Hispanic industry, talking to such a cool and sophisticated target as the Latino Young Adult, and it couldn’t come at a more interesting time for our industry and for our agency” said Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB.
