Terra USA names Soizic Sacrez – Client Development Director.

Terra named Soizic Sacrez as Client Development Director, the first role at Terra USA dedicated to sales development and strategic pre-sales initiatives in an effort to increase digital sales revenue. Fernando Rodriguez, CEO of Terra USA said, “The addition of this new role will serve as a great asset to Terra as we continue to offer clients best in breed advertising solutions cross-platform. Soizic’s addition to our team enables us to offer even greater results for clients and Terra.”
 
As Client Development Director, Sacrez will be responsible for overseeing pre-sales, sales development, market research and will be the main liaison for trade marketing between the U.S. and Latin America. In this new role, Sacrez will report to Fernando Rodriguez, CEO of Terra USA. “I am extremely excited to join the Terra team. It is an excellent next step in my career and I believe that the combination of my marketing knowledge, media experience, and passion for the U.S. Hispanic and Latin American markets will contribute to Terra USA’s growth. I look forward to working with marketers on their digital strategies to reach the Hispanic audience,” said Soizic Sacrez.
 
Sacrez was most recently Director of Marketing for impreMedia, the leading Hispanics News and Information Company, where she was responsible for managing the marketing and online ad operations for the impre.com network including 10 of their publication websites. While at impreMedia, Sacrez served different management roles in marketing, advertising and online media. Prior to those roles, Sacrez worked at La Opinión, the leading Spanish-language newspaper in the U.S., where she led digital strategy and marketing for the interactive unit.
Sacrez is a founding board member of the Internet Advertising Bureau (IAB) Hispanic Committee.
 
“Soizic is a true digital pioneer in the Hispanic marketplace and it is with great pride that we announce her appointment to our team. We met ten years ago when we co-founded the IAB Hispanic Committee and I am thrilled that she joins our team to help us continue our rapid revenue growth into 2012 and beyond. Her knowledge of digital media, business and sales development and her fresh perspective on consumer marketing are just a few reasons why we are excited to have her on board’, said Liz Sarachek Blacker, Chief Revenue Officer, Terra USA.