Terra.com & Autobyte.com Create Online Auto Resource.

Terra.com and Autobytel Inc. announced the launch of a co-branded channel targeting Hispanic car buyers. Autobytel’s popular car buying site Autoweb.com will provide new and used car fulfillment for Terra.com customers, offering them access to Autoweb’s network of thousands of Internet dealers nationwide.

The new channel offers leading automotive information and interactive tools for researching and buying new and used cars, as well as strategic advertising options for marketers looking to tap into the coveted Hispanic segment. As such, it represents one of the most comprehensive auto marketing channels available to Hispanic Net shoppers.

“Autobytel is a great fit for us,” said Terra.com CEO Manuel Bellod. “They’re one of the biggest and best. They’ve also been a pioneering force in developing Spanish-language auto research tools and information — they’ve really taken the industry lead in reaching out to Hispanic car buyers.”

“One of our ongoing goals has been to provide Hispanic shoppers with the tools and information they need to make smart, informed car-buying decisions, and to help the auto industry connect with the Hispanic segment,” said Autobytel Executive Vice President and Chief Marketing Officer Andrew Donchak. “Teaming up with Terra.com is an ideal way to achieve this goal.”