Terra.com Renews Simmons Research.

Simmons Market Research Bureau and Terra.com announced the signing of a multi-year license agreement that provides the Simmons National Hispanic Study, National Consumer Study and CHOICES III data analysis software to Terra.com.

Myrna DeJesus, senior research manager at Terra.com, stated, “Simmons was selected because it is a clear leader in Hispanic consumer information and media usage. Simmons’ extensive brand preference, volumetrics and psychographics, and the breadth of information on shopping patterns and media usage are invaluable to us. Simmons data will continue to play an important role in attracting traditional media advertisers to Terra.com, while differentiating it from other online publishers.” Simmons Vice President, Target Market Sales Tom Morrison added, “Terra.com has become a leading Spanish language website because it understands its audience and can translate audience power into advertising results. We’re proud of the role that Simmons has played in assisting Terra.com in its success to date, and look forward to our future role on the information team.”