Texas Tourism debuts new advertising campaign to highlight diversity of Lone Star State.

Texas has cowboys and a whole lot more to offer travel and adventure seekers, and State tourism officials plan to showcase the Lone Star State’s diversity of attractions with its new advertising campaign that launches today. Created by TM Advertising, the integrated campaign targets leisure travelers aged 25-54 and seniors, and it continues to present Texas as the place to visit for unique, exciting and authentic leisure experiences. Anchored by TV, print, online, direct, and public relations, the campaign aims to capture Texas’ diverse, and often unknown, array of leisure activities and attractions, as well as the historical and cultural offerings, which make it a top-tier vacation destination. The online component, one of the largest efforts to date, truly takes the hassle out of trip planning and offers a highly interactive, more approachable way to travel to Texas. “Trip Planner,” a new tool on the State’s official Web site, http://www.TravelTex.com, provides travelers the ability to create their own customized Texas trips, allowing for a more manageable travel planning experience. With multiple functions, the tool will develop a trip, provide a map and allow users to share itineraries with friends by e-mail or by printing them out.

“We’re excited about the launch of the new campaign, which builds on the tremendous successes achieved over the past three years in driving vacation interest in travel to Texas,” said Julie Chase, Chief Marketing Officer for the Office of the Governor, Economic Development and Tourism. “Our hopes are that the new campaign will continue to expand consumer perceptions of Texas and educate potential visitors about the ‘real’ Texas — a state filled with an amazing diversity of attractions and activities.”