TGI Puerto Rico – A Leading Indicator of Multi-Media/Product Usage Measurements.
July 3, 2005
Mediafax, Inc. and TGI Puerto Rico announced the release of topline data for the TGI Winter-Spring 2005-I Study conducted from February ’05 to May ’05. This Study contains informative insight into the Puerto Rico consumer’s Multi-Media and Product/Services Usage.
Each semi-annual TGI Survey provides subscribers with the very latest information on Puerto Rico consumer behavior. TGI is the only research study available to Puerto Rico marketers utilizing statistically representative samples that identify category/brand users with socio-demographic information for all major Puerto Rico brands and link them directly with shopping and media usage profiles. TGI licensees produce point-in-time and long-term trend measurements using TGI’s powerful Choices software system. TGI survey history extends from 1999 to present. TGI cross-tab reports provide unique and valuable inputs to brand marketing, including brand positioning, target identification, media planning and media selection.
The chart illustrates a few interesting preliminary results of the Winter-Spring 2005-I Study:
Cable/Satellite Subcribers among persons 12 plus years is at 51.4%, this is an increase of 12.5% versus the Winter-Spring 2004-I study.
Bottled Water Usage among persons 12 plus years is at 62.0%, this is an increase of 24.3% versus the Winter-Spring 2004-I study.
Breakfast/Snack Bars Usage among persons 12 plus years is at 34.7%, this is an increase of 29.5% versus the Winter-Spring 2004-I study.
Bank Account Users among persons 12 plus years is at 44.5%, this is an increase of 9.6% versus the Winter-Spring.
To view charts CLICK above on ‘More Images’.
