The 36TH Annual Telecast of Premio Lo Nuestro propels Univision to Number One spot across all of television for the entire night
February 28, 2024
Univision’s PREMIO LO NUESTRO, the longest-running Latin music awards show in the U.S., achieved remarkable success, seizing the spotlight as the #1 network on all of television for the fifth consecutive year among Adults 18-49 during its live broadcast from the Kaseya Center in Miami on Thursday, February 22. Boasting an impressive lineup of international stars and emerging talents celebrating Latin music, PREMIO LO NUESTRO ranked as the #1 program on all of television in primetime and entire day on Thursday with U.S. Hispanics among Total Viewers 2+, Adults 18-49 and Adults 18-34.
This Year’s Pre-Show and Three-Hour Telecast of The Awards Show Reaches 4.4 Million Total Viewers 2+
Source: Nielsen, NPM (02/22/2024) Thu 7pm-11pm, ad-supported networks, Live+SD. Reach based on 1+ minutes qualifier, short-term and long-term visitors included. Exclusive Audience based on 6+ minutes qualifier. Latest editions of the award shows based on American Music Awards (11/20/2022), Billboard Music Awards (05/15/2022), CMA Awards (11/08/2023), Grammy Awards (02/04/2024), and Video Music Awards (09/12/2023). Social based on Talkwalker Social Content Ratings, 02/22/2024, linear episode-level total interactions. ***
