The Anatomy of a Performance Marketing Organization

By Dr. Ram Singh

It’s no surprise that CMOs have been under constant pressure in recent years to deliver more from existing budgets. Advances in martech and adtech, coupled with availability of larger datasets to analyze, have helped the entire marketing ecosystem; this also means that marketers must find new ways to push scale and efficiency, as general improvements are available to everyone as “best practices.”

Further, this increases competition, and the demand for extraordinary performance. Meanwhile, the shaky 2023 U.S. economic outlook is turning the pressure up on performance goals. As such, according to The Wall Street Journal, brands are looking for seasoned performance marketing leaders to help navigate these factors to improve all returns, short-term and long-term.

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Courtesy of Association of National Advertisers


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