The Catalyst for Innovation
August 2, 2023
By Christopher Karpenko
Consumers are inundated with a seemingly countless number of ads every day. It can be difficult for marketers to break through the clutter. But as brands jockey for attention, they must also grapple with an ever-evolving market and near-constant shifts in customer expectations.
Innovative marketing can help businesses differentiate themselves and capture customer attention, but many brands struggle to find effective, accessible ways to shake up the status quo.
As businesses today seek new ways to innovate, one (perhaps unexpected) medium is coming into the spotlight: direct mail.
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Courtesy of Association of National Advertisers
