The Changing Face of Media Consumption [REPORT]

In the modern digital world, on average US adults spend 8 hours a day with digital media – more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more.

• Challenges linked to targeting audiences consistently across channels and platforms
• Why identity is key to executing engaging experiences across marketing channels
• The kind of advertising generating more consumer attention

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