The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition

By Nick LaManna

Jingles, those snappy, melodic hooks that lodge themselves in your brain that come to the surface when you least expect them. As simple “Ba da ba ba ba” from a friend, and you’re responding with a “I’m lovin it.” Next thing you know, you’re on your way to McDonald’s for a Big Mac.

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Courtesy of The Association of National Advertisers