The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos

The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.  Spanish language productions for Fort Worth, San Antonio, Houston, Austin, San Angelo, Reno, Calgary, Cheyenne, Salinas, Pendleton, and the Wrangler NFR in Las Vegas will be offered as part of a monthly or yearly subscription to the PRCA on Cowboy Channel Plus app.  The first live broadcast feed of The Cowboy Channel Deportes will start on June 15th with the Reno Rodeo. The Cowboy Channel Deportes will also be offered on a regional basis to Spanish-language cable and broadcast channels to support these rodeos and to help develop new fan support in their respective local markets.

“Our #1 goal at The Cowboy Channel has always been to grow the fan base, and viewership, for rodeo and western sports”, stated Patrick Gottsch, Founder of The Cowboy Channel.  “The Hispanic community in the United States, and throughout all North & South America, are deeply involved in the western lifestyle. We believe that The Cowboy Channel can help bridge this small gap by producing a year-long Spanish-language feed so that these fans can now follow the regular ProRodeo season from start to finish, growing attendance and interest for all rodeos across the country.”

“The PRCA will be able to expand our fan base, and audience with the addition of the Spanish language feed for select PRCA rodeos broadcast on The Cowboy Channel,” PRCA CEO Tom Glause said. “The excitement of rodeo transcends any language, and now our Spanish-speaking fans will be able to fully experience the great sport of ProRodeo.”

“We believe this is only the start for expanding the Spanish language feeds for several of our western lifestyle and sporting events,” added Raquel Koehler, Chief Communications Officer for The Cowboy Channel. “The western & cowboy culture knows no borders and was greatly responsible for settling both North & South America.  The American horse came from Mexico.  Whether he is called a Gaucho in Argentina and Uruguay, or a Vaquero in Mexico, the cowboy has an enduring image now growing in popularity worldwide.”