The Evolution of Soccer into Fútbol [REPORT]

With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million fans of the National Mexican team here in the U.S. and the growing Hispanic cohort gearing up to root for their home countries during the upcoming 2026 FIFA World Cup, the rise of the Hispanic population has been instrumental in driving soccer’s mass appeal.

For brands looking to tap into the passion of the U.S. soccer fan and engage with this highly influential, growing fanbase, now is the time to get moving as the world’s biggest sporting event nears.

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