The Evolution Toward Permissioned Data
October 18, 2024
By Brian Mandelbaum
The advertising industry has been captivated by the notion of “signal deprecation” for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
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Courtesy of The Association of National Advertisers
