The Fundamentals of Attention – Wielding context and timeliness to craft attention-grabbing advertising

By Gregory Aston

Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled “Advertising Is Dead. Long Live Advertising.” It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to a proliferation of ads across various platforms and industries, prompting concerns about consumer tolerance and ad blindness.

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Courtesy of The Association of National Advertisers