The Future of Consumer Ownership

When it comes to technology and data, and how it’s used, companies have historically controlled the levers. However, with all the recent and upcoming industry changes, there are cultural shifts afoot. Many industry leaders believe consumers will be in more powerful positions than in the past, having more control over their data and their purchases.

It isn’t, of course, just about consumers learning more about how to protect their privacy, but how to harness control through their purchases. For instance, with climate change becoming the focus of conversations and concerns, consumers may opt for brands that are pioneering sustainable change.

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Courtesy of Association of National Advertisers