The future of media agencies: Is long-overdue innovation on its way?

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.

Most people in the know would agree that media agencies are capable of transformative work for their clients.

However, if they are being honest, they would also accept that it’s harder than ever to deliver great work due to the daily pressures they are under. The global networks are squeezed by their owners and their clients, who both want more with less.

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