The “general market” isn’t general anymore.

By Lisa Torres – Founder & Principal, The LIT Group Co.

It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like.

But too many organizations are still built for a world that doesn’t exist.
Culture isn’t a campaign. It’s a system: one that determines how you plan, hire, invest, and lead.

When it’s disconnected from the core of your business, growth stalls.

This isn’t about chasing moments. It’s about engineering momentum.

That’s the difference between performative intent and sustainable impact.

• BUILD – Strategy frameworks that link culture to performance.
• KNOWLEDGE – Training and tools that scale cultural command.
• RESIDENCY – Leadership embedded to drive transformation in real time.
• ACCESS – Preparing partners to show up powerfully in a changed marketplace.

Relevance isn’t something you announce.

It’s something you architect.

Stay LIT!