The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest

By Bill Wise

For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.

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Courtesy of The Association of National Advertisers