The Latina Expo National Tour 2026 Expands

The Latina Expo announced the expansion of The Latina Expo National Tour 2026, bringing its dynamic, large-scale experiences to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago.

Founded in Chicago in 2018, The Latina Expo has grown into a powerful national movement, creating meaningful pathways for connection, visibility, and business growth. Through large-scale expos, thought leadership programming, and experiential brand activations, the platform delivers measurable impact for partners while elevating Latina leadership, entrepreneurship, and cultural pride on a national stage.

“With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated,” said Cesar Rolon, Founder and Lead Producer of The Latina Expo. “This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.”

Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. The Latina Expo continues to provide direct access to one of the most influential consumer segments in the country, with Latina buying power representing more than $3.4 trillion and shaping the future of culture, commerce, and innovation.

New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas, Texas tour stop, a signature cultural immersive experience designed to bring together culture shaping conversations, trailblazing speakers, influential brands, and a celebration of the impact of Latina excellence. This elevated experience will be held at Jefferson Tower, one of Dallas’ most iconic landmarks and a recognized cultural hub, and will be presented exclusively as part of the Dallas stop of The Latina Expo National Tour 2026.