The Olympics: A Real-Time Celebration of Unity and Excellence

By Andrew Kandel

In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want. No other television spectacle can quite compare to the Olympics. Even the Super Bowl, which dominates U.S. viewership annually, doesn’t encapsulate the global camaraderie, athletic variety and purity the Olympics offers. It is a bounty of culturally diverse and awe-inspiring stories told over weeks, not just hours. And this time, those hours fall during prime watching hours.

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Courtesy of The Association of National Advertisers