The Ongoing Appeal of the Household TV

By David Ward

For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to “The TV Viewership Report” produced in March by Effectv, the advertising sales division of Comcast Cable.

And despite the popularity of time-shift viewing and the number of ad-free streaming services available, the majority of American viewers are still consuming plenty of what they consider “TV” with ads, much of it on a large display in their home.

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Courtesy of the Association of National Advertisers