The ongoing value of mixed media modeling [REPORT]

Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it’s spent.

New laws and policies around privacy and tracking will soon make third-party cookies a thing of the past. Some of the biggest online players have been caught inflating their numbers. And, data is showing that up to 74%* of total media spend is wasted.

Having the right data analytics around your digital advertising investment can empower your decision-making. Visibility into how your media dollars perform can help you avoid ineffective media campaigns, but can also help those campaigns achieve higher conversion rates.

What can marketers do to make sure they see the highest return on their media investments?

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