The Pitfalls to Avoid When Planning Your Data Story

By Caroline Florence

A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on generic context, without consideration of the nuances for the particular brand, product, service, customer or business challenge, will lack depth. This can leave the audience questioning the relevance to their unique situation. To create impactful data stories, marketers and communication professionals should focus on crafting narratives that are relevant, authentic and tailored to the specific needs and interests of their audience.

To read more, CLICK HERE.

Courtesy of The Association of National Advertisers