The Power of La Radio! [REPORT]
June 14, 2024
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
• Shocker: Radio crushes TV in reach and ratings among Hispanics
• How radio elevates the TV and digital media plan
• AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter reach
• Share of Ear: Why podcasts are a massive growth opportunity
• The hottest categories where Spanish radio can move the sales needle
Presenters: Pierre Bouvard, Chief Insights Officer, Cumulus Media/Westwood One
Tony Hereau, Vice President/Cross Platform Insights, Nielsen
To download report, CLICK HERE.
