The Power of Social Communities: Essential Strategies to Build Brand Engagement

By Vaval Victor

In today’s rapidly evolving digital space, creating strong social communities is paramount. With social media ad spend skyrocketing exponentially from 2020 to 2023, brands compete fiercely for attention. Marketers recognize leveraging social communities is no longer optional — it’s imperative. With more than half the world being active on social media, brands must build a strong community with advocates. Consumers not only listen to your brand’s advertisements but also engage with comments, reviews, and videos that appear on their feeds and “for you” pages. Marketers must now leverage connections to build credibility, foster brand loyalty, and expand social reach to drive purchasing decisions.

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Courtesy of The Association of National Advertisers