The State of the Hispanic-American Consumer 2025 [REPORT]
October 2, 2025
As the Hispanic population continues to shape the America’s cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever.
The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, this report is an essential resource for marketers, strategists, and business leaders seeking to engage Hispanic consumers with authenticity and impact. In this report, you’ll learn:
- How the Hispanic population is evolving, including generational shifts, language preferences, and the growing influence of bicultural identity.
- What drives Hispanic consumer behavior from discretionary spending and shopping attitudes to technology adoption and media consumption.
- Key opportunities for brands including the impact of culturally relevant advertising, the importance of Spanish-language messaging, and the latest trends in health, sustainability, and social values.
To download report, CLICK HERE.
