The Top Trends Shaping the Media Industry This Year
January 30, 2024
By Gina Preoteasa
After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.
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Courtesy of The Association of National Advertisers
