The TV Ad Landscape Is Changing

By Cat Hausler

Advertising on linear television has long been considered the pinnacle of brand success, one available to only a certain section of the ad market (think big brands with even bigger budgets). But in recent years, there’s been a bit of a shake-up. The advent and ever-increasing popularity of connected TV (CTV) has transformed the television advertising landscape.

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Courtesy of Association of National Advertisers